Apr 11

Where the original product name?

There are also naming your product promotion strategy to give the impression “original” product from other countries.

You know BONIA brand shoes? Is it from France?

You know Giordano branded clothing? Is it from Italy?

You know YOKOHAMA branded car battery? Is it from Japan?

The answer:

BONIA is Malaysia product … now you know!

Giordano is a product of Hong Kong

YOKOHAMA is a product of Malaysia

Product naming strategy to give the impression from other countries is one of promotion strategy provides a comparable position with foreign products.

Do you know of other products that use this strategy? There is a lot … ??